The Reality Institute

Apple’s Top Secret Mixed Reality & Reality Computing Lab

apple 3D printing logo

Today, in a market report, Piper Jaffrays analyst Gene Munster predicted that Apple was working on augmented reality, evidenced by the tech giant’s acquisition of AR software firm Metaio and, more recently, a lead sound engineer from Microsoft’s HoloLens.  On 3D Printing Industry, I explore Apple’s likely research into reality computing and its relationship to other tech companies also entering the space.

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